Kamikaze Marketing: Why One Corporation After Another Is Falling on Its Woke Sword

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Author of What to Eat When You’re Broke and Bloom Where You’re Planted online course

A while back, I covered the mysterious CEI scores that seemed to be the root of Budweiser’s poorly thought-out marketing campaign with transgender TikToker Dylan Mulvaney. Budweiser and its parent company, Anheuser Busch, have since lost more than $15.7 billion dollars in revenue, a number that is almost unfathomable to most of us.

You’d think that this would be a cautionary tale about what the average folks in America want. You’d think this would stop marketing firms in the tracks before making a similar move.

You’d be wrong.

It has people saying, “What on earth are they thinking?” as it happens again and again. That’s what this article is all about. What they’re thinking. Because “go woke, go broke” is not actually as clear-cut as we might think. The apparent suicide missions may not be quite as deadly as expected.

The conclusions in this article may not be popular. But when I begin researching to answer a question I’ve posed, I have an obligation to share my findings honestly, whether I like those findings or not.

Since the Bud Light fiasco, one company after another has followed suit.

Since that ill-considered partnership, it seems like huge companies are following Anheuser Busch off the exact same cliff in a mission of corporate suicide.

  • Actually, it started before the Bud Light campaign. Notably, Hershey’s celebrated International Woman’s Day by putting a photo of a person who was not born a woman on a candy bar wrapper with a label that said Her/She.
  • Calvin Klein, a company well known for suggestive ads featuring buff, sculpted models in provactive poses, changed course with an ad that appeared in 2022 but has recently resurfaced. This time, they advertised their bras and undergarments with a “pre-surgery” transgender person with a beard and breasts that had not yet been removed at the time of the shoot.
  • Nike immediately partnered with Mulvaney, a biological male, to advertise sports bras and women’s athletic wear. Many women were outraged since this took away promotional opportunities for biological female athletes. As well, Mulvaney’s clip was far from athletic.

To be clear, I’m not picking on Mulvaney. The TikToker just happens to be the paid partner in more than one of these controversies. Most people who make a living as an influencer would accept a lucrative offer. I don’t endorse violence or hatred toward those who have made choices I don’t understand. It’s the offer itself with which I take issue.

  • Miller, owned by Molson-Coors, quickly came into the spotlight after Anheuser Busch with an ad apologizing for using women in bikinis in previous advertising campaigns. This ad was actually aired in March, before the Bud Light fiasco. Molson-Coors claims the ad was satirical and stood behind their marketing person.
  • Soon came an ad from Adidas featuring an unnamed, very obviously biological male model in a women’s swimsuit. The advertisement drew backlash for “erasing women” and resulted in an outcry for a “Bud Light moment,” referring to the beer boycott.
  • Not to be outdone, North Face launched a campaign with a drag queen for their “summer of Pride” outdoor gear.
  • Most recently, Target is taking fire for its Pride Month line-up. To be clear, Target has had a Pride Month marketing campaign for as long as I can remember, so the concept itself is not new nor is it directly related to the other campaigns. This year may have been a bridge too far with a unisex “tuck-friendly” swimsuit in adult sizes in a style usually worn by women and a line of Pride clothing for children, including a onesie for infants. Target has since moved the products out of their former front-and-center locations, citing employee safety concerns. The company lost 9 billion dollars in value in the span of a week.

What in the world is going on here?

Are all the companies losing money?

While Bud and Target have suffered losses in the billions, Rolling Stone assures us that actually, the woke do not go broke in this article. At the same time, other pundits say that these companies are taking a financial hit. The Street also says that the ESG crowd is losing money hand over fist. However, it’s important to note that the LBGT community accounts for 3.9 trillion dollars in retail revenue, making this a demographic to be reckoned with for marketing decisions.

Just because they aren’t going broke doesn’t mean that it’s what most folks want in their brands. Most of us just want to wear shoes, drink beer, and browse Joanna Gaines’s cute household stuff. We really don’t want moral lessons of tolerance along with our shopping.

However, the latest Rasmussen Report tells us that the majority of Americans are turned off by woke marketing.

…consumers view woke companies negatively for the following reasons :

1: Pandering. Companies feel the need to speak out about every social issue as they hit the headlines but this comes across as exploitation, shallow, and what is sometimes referred to as ‘virtue signaling’, which is received as being inauthentic.

2: A holier than thou attitude. Many people don’t want corporations to educate them on how to behave and live their lives. That’s a very personal thing ingrained in their value system. A preachy company selling butter can come across as patronising and condescending. Consumers just think, ‘who the hell are you?’

3: Misrepresentation. Don’t just replace your customer base in adverts to tick the boxes for diversity and inclusion (this is coming from an ethnic minority). It can feel forced and calculated when brands go out of their way to make sure every group of people is represented equally because in a non-discriminatory world you would expect to see a typical advert proportionally representing the population of a country, region or target audience.

But due to investment groups like BlackRock pushing agendas, you can expect to keep seeing these confounding advertising partnerships on your screens and in your stores.

A quick recap of CEI scores

CEI stands for Corporate Equality Index. The next two sections of this article are a recap from a previous article.

A company can receive up to 100 points in the CEI rating system. Here’s how those points are earned.

1. Workforce Protections (5 points possible)

  • Policy includes sexual orientation and gender identity/gender identity or expression for all operations (5)

2. Inclusive Benefits (50 points possible)

To secure full credit for benefits criteria, each benefit must be available to all benefits-eligible U.S. employees. In areas where more than one health insurance plan is available, at least one inclusive plan must be available.

  • Equivalency in same- and different-sex spousal medical and soft benefits (No points awarded)
  • Equivalency in same- and different-sex domestic partner medical and soft benefits (10)
  • Equivalency in spousal and domestic partner family formation benefits regardless of sex. (10)
  • Equal health coverage for transgender individuals without exclusion for medically necessary care (25)
  • LGBTQ+ Benefits Guide (5)

3. Supporting an Inclusive Culture (25 points possible)

a. Four LGBTQ+ ​Internal Training and Accountability Efforts (5)
Businesses must demonstrate a firm-wide, sustained and accountable commitment to diversity and cultural competency, including at least four of the following elements:

  • New hire training clearly states that the nondiscrimination policy includes gender identity and sexual orientation and provides definitions or scenarios illustrating the policy for each
  • Supervisors undergo training that includes gender identity and sexual orientation as discrete topics (may be part of a broader training), and provides definitions or scenarios illustrating the policy for each
  • Integration of gender identity and sexual orientation in professional development, skills-based or other leadership training that includes elements of diversity and/or cultural competency
  • Integration of intersectionality in professional development, skills-based, or other training (required)
  • Senior management/executive performance measures include LGBTQ diversity metrics

b. One LGBTQ+ Data Collection Effort (5)

  • Anonymous employee engagement or climate surveys conducted on an annual or biennial basis allow employees the option to identify as LGBTQ+
  • Data collection forms that include employee race, ethnicity, gender, military and disability status — typically recorded as part of employee records — include optional questions on sexual orientation and gender identity.
  • Board (or other governing body) member demographic data collection include the option for individuals to report their sexual orientation and gender identity or self-identity as LGBTQ+

c. Transgender Inclusion Best Practices (5)

  • Gender transition guidelines with supportive restroom, dress code and documentation guidance
  • Implementation of the at least one (1) of the following policies or practices
    • Trans-inclusive restroom/facilities policy
    • Gender-neutral dress code
    • Policies/procedures that allow for optional sharing of gender pronouns

d. Employee Group –OR– Diversity Council (10)

4. Corporate Social Responsibility (20 points possible)

a. Five Distinct Efforts of Outreach or Engagement to Broader LGBTQ+ Community (15)
Businesses must demonstrate ongoing LGBTQ+ specific engagement that extends across the firm, including at least five of the following:

  • LGBTQ employee recruitment efforts with demonstrated reach of LGBTQ+ applicants (required documentation may include a short summary of the event or an estimation of the number of candidates reached)
  • Supplier diversity program with demonstrated effort to include certified LGBTQ+ suppliers
  • Marketing or advertising to LGBTQ consumers (e.g.: advertising with LGBTQ+ content, advertising in LGBTQ media or sponsoring LGBTQ organizations and events)
  • Philanthropic support of at least one LGBTQ+ organization or event (e.g.: financial, in kind or pro bono support)
  • Demonstrated public support for LGBTQ+ equality under the law through local, state or federal legislation or initiatives

b. LGBTQ+ Corporate Social Responsibility

Contractor/supplier non-discrimination standards AND Philanthropic Giving Guidelines (5)

4. Responsible citizenship (-25)
Employers will have 25 points deducted from their score for a large-scale official or public anti-LGBTQ blemish on their recent records. Scores on this criterion are based on information that has come to HRC’s attention related to topics including but not limited to: undue influence by a significant shareholder calculated to undermine a business’s employment policies or practices related to its LGBTQ employees; directing corporate charitable contributions to organizations whose primary mission includes advocacy against LGBTQ equality; opposing shareholder resolutions reasonably aimed at encouraging the adoption of inclusive workplace policies; revoking inclusive LGBTQ policies or practices; or engaging in proven practices that are contrary to the business’s written LGBTQ employment policies.

Now, let me be clear about my own opinions here before I go further. I’m not a conservative. I’m really rather ambivalent about people’s identities and orientations as long as it’s an issue for consenting adults. I know this differs from many in my audience, and I also support the rights of people to not engage in things that are an affront to their own religious or personal doctrines. That’s the beauty of America. (Well, it was, anyway.)

However, the above FORCES “public support” of something a person might not support at all. And I am NOT okay with that.

I’m very live-and-let-live, but I expect the same courtesy.

So why do corporations comply?

First of all, money.

Of course.

The CEI is a lesser-known part of the burgeoning ESG (Environmental, Social and Corporate Governance) “ethical investing” movement increasingly pushed by the country’s top three investment firms. ESG funds invest in companies that oppose fossil fuels, push for unionization, and stress racial and gender equity over merit in hiring and board selection.

As a result, some American CEOs are more concerned about pleasing BlackRock, Vanguard and State Street Bank — who are among the top shareholders of most American publicly-traded corporations (including Nike, Anheuser-Busch and Kate Spade) — than they are about irritating conservatives, numerous sources told The Post.

So investor money is more important than consumer money.

But that’s not all. Companies that don’t comply could lose everything.

“The big fund managers like BlackRock all embrace this ESG orthodoxy in how they apply pressure to top corporate management teams and boards and they determine, in many cases, executive compensation and bonuses and who gets re-elected or re-appointed to boards,” entrepreneur Vivek Ramaswamy, who is running for president as a Republican and authored “Woke Inc.: Inside America’s Social Justice Scam,” told The Post. “They can make it very difficult for you if you don’t abide by their agendas.”

In 2018, BlackRock CEO Larry Fink, who oversees assets worth $8.6 trillion and has been called the “face of ESG,” wrote a now-infamous letter to CEOs titled “A Sense of Purpose” that pushed a “new model of governance” in line with ESG values.

“Society is demanding that companies, both public and private, serve a social purpose,” Fink wrote. “To prosper over time, every company must not only deliver financial performance, but also show how it makes a positive contribution to society.”

Fink also let it be known “that if a company doesn’t engage with the community and have a sense of purpose “it will ultimately lose the license to operate from key stakeholders.”

It’s not just about, “Go woke, go broke.” It’s about, “Don’t go woke, go under.”

The message is clear that if you don’t comply, you will be destroyed.

So…these companies, in fact, probably aren’t going to go broke.

The power of the boycott may not be what it once was. Cancel culture seems only truly to ruin a business if the liberals do it. There’s so much ESG investment money that our effect is somewhat limited.

But that doesn’t mean you should support businesses with which you vehemently disagree.

At this point, we still have choices. We don’t have to buy Nike footwear or drink Bud Light beer. We’re not required to shop at Target when we need cleaning supplies. We can put our money where our values are. However, we probably shouldn’t expect this to cause a change in the direction these companies are taking. What this does for people who choose not to spend money with these companies is it strengthens their independence. Folks who don’t want to support an agenda have no choice but to seek out other options. The free-est thing you can do is to walk away from things with which you disagree.

There’s a culture war afoot.

There is a war going on. It’s a culture war. Even those of us who don’t consider ourselves right or left politically are being put in positions we don’t like.

The language is heated. One side is accused of being fill-in-the-blank-phobic, hateful, extreme MAGA, and intolerant. The other side is deemed to be Satanist, perverted, hedonistic, regressive left, snowflakes, and ultra-feminist. You have to align with your “side” in an all-or-nothing way, or suddenly, you are called an insulting name.

It’s hard to imagine any place people could meet in the middle anymore when the very being of the “other side” is met with disgust and scorn. And that’s the least of it – we’re getting closer every day to violence. In fact, Target said that’s why they pulled their Pride displays – because of the safety of their workers. Folks have had enough, and that’s true for both sides. At some point, it won’t stop with words and boycotts.

I’ve often written about the power of the “people holding the microphones,” and this is no different. When the advertising, retail, media, and entertainment industries are all held hostage by CEI scores, we will watch our country continue to divide and devolve. A lot of folks are quietly saying no and I think this will grow.

You have to wonder what America is going to look like by the time a pendulum swing occurs. Will we even recognize it by then?

What are your thoughts on all of this? What are your thoughts on these advertising campaigns? Are you surprised that the boycotts have not halted this marketing trend in its tracks? Have you stopped supporting any brands? Do you feel investment groups and the CEI have more power than consumers? If so, what do you think can be done about it?

Let’s discuss it in the comments section.

About Daisy

Daisy Luther is a coffee-swigging, adventure-seeking, globe-trotting blogger. She is the founder and publisher of three websites.  1) The Organic Prepper, which is about current events, preparedness, self-reliance, and the pursuit of liberty; 2)  The Frugalite, a website with thrifty tips and solutions to help people get a handle on their personal finances without feeling deprived; and 3) PreppersDailyNews.com, an aggregate site where you can find links to all the most important news for those who wish to be prepared. Her work is widely republished across alternative media and she has appeared in many interviews.

Daisy is the best-selling author of 5 traditionally published books, 12 self-published books, and runs a small digital publishing company with PDF guides, printables, and courses at SelfRelianceand Survival.com You can find her on FacebookPinterest, Gab, MeWe, Parler, Instagram, and Twitter.

Daisy Luther

Daisy Luther

Daisy Luther is a coffee-swigging, globe-trotting blogger. She is the founder and publisher of three websites.  1) The Organic Prepper, which is about current events, preparedness, self-reliance, and the pursuit of liberty on her website, 2)  The Frugalite, a website with thrifty tips and solutions to help people get a handle on their personal finances without feeling deprived, and 3) PreppersDailyNews.com, an aggregate site where you can find links to all the most important news for those who wish to be prepared. She is widely republished across alternative media and  Daisy is the best-selling author of 5 traditionally published books and runs a small digital publishing company with PDF guides, printables, and courses. You can find her on FacebookPinterest, Gab, MeWe, Parler, Instagram, and Twitter.

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  • Well dang. Just spent a lot of money at Target this week.?

    Don’t forget Kohl’s. I think people are choosing not to shop there too since the stores are increasingly empty.

    Personally I don’t buy Nike but I’m probably hypocritical since I shop Walmart.

    Don’t forget Tampax having Dylan as their spokesperson! Not sure how that works.

    It’s pretty much all the same thing if we’d find out where things are made. There is very few if any 100% American made products anymore.

    • We all gotto shop somewhere. Besides outlet stores, Kohl’s has good sales and I get senior discount 15% on Monday. I never use the Kohl’s cash because I buy what was on sale I wanted the week before the Kohl’s cash sale. Target here has gone downhill recently. I rarely shop there since the 2013 hacking happened on debit and credit cards. I always paid cash since. Brook’s running shoes are the best for me, so I suppose they could be next to be woke. List of woke companies:https://daveseminara.com/complete-list-of-woke-companies-condemning-so-called-racist-voting-laws/ the list keeps growing.

    • We stopped shopping Target a while back, when they decided it was a good idea to let men into the ladies rest rooms. They are also a “victim disarmament” zone.

      Those alone are sufficient reason to boycott them, and we have not set foot in that store for years.

      • Yep.
        When Target stopped respecting my safety in the ladies room I stopped respecting their bottom line.
        As far as possible I don’t support those who want to destroy me and all I hold dear.
        Why finance my own destruction?

      • Agree! We haven’t either…and we certainly won’t now. We actually stopped shopping at Macy’s for the same reason, as well as at a number of other locations. Kohl’s was a bitter pill to swallow, but they got no business from our family last Christmas. So, where do we shop? It’s a challenge, but also a blessing. We’ve learned that we can do without a lot of things we thought we needed. Freedom!

    • I just bought some sheets 100% American made. Red land was the company. Its more expensive than target, but they are nicer and probably will last linger too.
      There are lots of American products too. You just have too look.

      • Excellent! We’re really making an effort to buy American made, whenever possible. It nearly always means we have to pay more, because American labor costs more than Chinese slave labor. So be it. That means the same amount of dollars will have to be shifted around, and probably do without some stuff.

        Our problem right now is that our freezer quit. My husband has been researching trying to find an American made freezer; so far, unsuccessfully. Any ideas out there?

  • In a few words – shop local. The only way a boycott will work is in numbers. It is shocking how a small but vocal minority has steamrolled the entire country. Once we lose freedom here, there is nowhere else to go. And we are on an accelerated path to losing. Make wise choices and use the gray matter between your ears seem to be the only option.

    • That small and vocal minority is only the front for those who truly want to destroy us-the Globalist elite.

  • WHY DID YOU NOT MENTION THE JUNE 15, 2022 Executive Order on Advancing Equality for Lesbian, Gay, Bisexual, Transgender, Queer, and Intersex Individuals…By the authority vested in me as President by the Constitution and the laws of the United States of America, it is hereby ordered as follows: GO WOKE OR YOU WILL GO OUT OF BUSINESS…

  • The top investors are *racketeering* to achieve a result. That’s criminally actionable if we had someone with integrity to prosecute and an honest judicial venue. Maybe that’s a pipe dream.

    Right now we need competing corporations to step up to the plate with non-woke marketing to sell us quality goods we need. These monster corps may be huge but they can’t tolerate these losses forever. We need to put them out of business if they continue with the woke line. We also need to find a method to go after these investor groups behind the “woke” joke.

    • Our government has been quietly usurped. Unfortunately, there are no local/state law enforcement authorities with the guts to investigate and bring charges on this issue or many others.

  • Welcome to the new paradigm. Many of us out here just don’t “get it”, and unfortunately that will be our downfall as a society. I believe we have now entered the “bread and circuses “ phase.

    We continue to talk about the fight for our country and our freedoms, like there will come a day when we need to make a choice, when we need to make a stand. The truth is that the fight is over, that it quietly started 40 years ago without us paying attention and we lost. Our media has been hijacked and is no longer free or unbiased. They report what they are told to report to fit the narrative. Our government has been corrupted to a point where there is no accountability and elections don’t matter because it has basically become a “Uniparty”. Government has slowly usurped power until they now dictate what they want irregardless of the people. Our school system has become a breeding ground of indoctrination and control over what our young will think and believe. Our legal system has become a profane joke with our legislators passing more laws that punish the law abiding, restrict or remove our rights, and pander to the criminals.

    But we have a Constitution! Yep, we do, and it’s a really pretty piece of paper, with many great thoughts and guarantees. Unfortunately if you read it you will find that there are few, if any, of those founding principles that haven’t been infringed on by our overarching government. Orwell was right, just off by about 30 years!

    • Actually, it began longer ago than forty years.
      It really took off with the founding of the Federal Reserve and the beginning of the income tax.
      Even before then this evil had festered, but with the control of the monetary system it really took hold of the country.

      • It actually started in 1865 when Lincoln established the beginnings of the American Empire.Violent conquest of a sovereign nation and its subjugation was the start.Now we have almost 800 military bases around the world and a larger military budget than the next 19 countries combined. But now,like every empire before it,this one is falling.
        It would be like the collapse of the Roman Empire, only with Wifi,if our roads were better.

  • LGHDTV+ ad campaigns are Target-ing today’s children to turn them gay and reduce the population a generation from now (a major WEF goal), but also to coerce them into dependence on the new social order, which places traditional religious practice in the same category as political terrorism. Note the recent media attacks on Catholicism and Christian thought in general.

    Each of us needs to keep in mind the Big Picture – that humanity is constantly subjected to extra-dimensional spiritual forces bent on enslavement and destruction, and this current onslaught upon our freedoms, lives and purpose is amplified by powerful people in gov’t and business, who have themselves agreed to their own enslavement for the short term gains they receive.

    2023 is said to be the year when the veils are dropped, and people can be recognized for who they truly are and what their intentions be. We can’t ignore the signs any longer, they’re shoved right in our face. “You know who” isn’t a joke, merely the big red guy with horns and tail that shows up at the Halloween party to wow the girls, it’s Evil, the real deal, and each of us has to prepare for our meeting with its minions. Beans, bullets and bandages only go so far in the war for our soul.

  • Good Article.
    There is an easy way to solve this Boycott; BlackRock, Vanguard and State Street Bank. They are not investing their own money from non woke companies. It is their shareholders. Probably 401K funds and such. So it is up to the Public to take the boycott to the the real power players.
    There is another angle also. BlackRock and the others have to invest in profitable companies to keep their investors happy. If the companies they are forcing into this lose enough money, they will quit supporting them. So the boycott is not a hopeless cause, just not at attacking the root of the problem.

    • BlackRock, Vanguard and Sgtate Street Capital own something like 90% plus of all businesses in the US. Hundreds or thousands of brands–you’re never going to memorize them all. Opt out of ALL major brands as you are able, and find and support LOCAL businesses and manufacturers as you are able. Grow a garden–that is very local. Ignore the national political clown shows and focus on LOCAL elections where you actually may know somebody or get to know them

  • It’s over, the Nuts have taken over the Asylum and are running amuck. This is the true Alice in Wonderland world we have before us. Like We are not in Kansas anymore. Try to make sense of this will drive you crazy, like the idiot who opened the plane door. they should have just pushed him out. I know, move to San Francisco and get a job scraping crap off the streets, big money I hear. I say, put snipers everywhere and any fool taking a crap on the street, take him or her out. A couple of those and it stops.

  • Taking a hit in sales does not help the stock. Pandering for a cei score does not help the stock. They know this. The companies only care about pay homage to the wef because they know whats about to happen.

  • The companies we should be boycotting are those like BlackRock, who force these decision on those they fund. They are using our retirement funds to force their beliefs on us.

  • I’m wondering when people see LGBT, do they see transgender, which is less than 1% of the population. Or LGB, which is seen as sexual, verses a real live person?
    Products in a store, are just that. Do people who are against guns get media time when they see a 2T toddler outfit that is camouflage? Or do they walk on by and buy something else? It’s just stuff to sell. Why does saying LGBT create such a visceral reaction? It’s just people, once again, putting a word in front of people to separate each other. Finally, Woke, woke is a term that means, alert to racial prejudice and discrimination. That’s it, not, let’s create fear in all Americans.

    • I wonder where your line in the sand is, because I believe you have one. You disapprove of traditional ones but apparently have your own (“racial prejudice and discrimination”; whatever that means. More than likely, prejudice and discrimination are acceptable to you if you if involves something other race or leftist ideology).

      Who are you to say that traditional standards are invalid?

      Why the visceral reaction? Because it’s not just a word. It’s a demanding, in-our-faces, take no prisoners movement. It was never about tolerance or acceptance, and nothing will ever be enough with them, until those who disagree with them are crushed into the dirt and scattered to the wind.

      If you have no problem with the sexual grooming of children – and that’s where we are right now – then nothing – NOTHING is too far for you.

  • I watched a video on YT where a Spanish tr4ns who worked as a PRIMARY SCHOOL TEACHER told (LITERALLY!):”If you don´t like US teaching to your children, go to F yourselves”. I couldn´t believe this. Totally outrageous.

  • This is all just disheartening. Boycotts have no impact on the greater good because the large investors are paying them money. Even if people operate amongst the shadows buying from smaller mom-and-pop shops, it still doesn’t make a difference to the big picture. Eventually, there will be 2 separate countries within the boundaries of the United States.

    • The greater good of boycotts is – at the very least – that it’s good for our souls not to be a part of something we believe is seriously wrong.

      As to separate countries: better than than conservatives be whipped into silence and forced to go along. Again.

  • Independent distributors are bearing the brunt of the “boycott”, not the parent/holding company. However I find the faux outrage rather entertaining but the time spent on it rather than, say, military promotions is rather sad.

    • If independent distributors are bearing the brunt of the “boycott” then why is AHB/EnBev buying back Bug Light that have reached their expired date?
      Why, that would because those independent distributors cannot move product. Those Bud Light beer are taking up valuable floor space. Not moving. Sitting for weeks and week on end to the point those independent distributors are not ordering more.
      And they will not as the customers who Bud Light alienated their base with their poorly thought out commercial ads.
      And we are seeing the same with Target and The North Face.
      You might find it entertaining. Those who are seeing millions if not billions of dollars lost are not.
      Go woke, go broke.

      • Distributors buy back out of date products from the retailer. The manufacturer/source company buys back or credits the distributor. Done all the time. Nothing new. More psy op to make people think that the impact is bigger than it is.

  • While companies continue to make money hand-over-fist, I still do my (albeit small) part. I have advised my financial advisor that I don’t want ANY ESG investments in my portfolio. And should it come to the point where that’s all I can have, I will pull my money out of the market.

  • Thanks for putting together an article so well researched! I can’t prove it, but I think it’ll come out someday as it seems logical. Given that the current administration is so pro LGBTQ+, it wouldn’t surprise me at all if these companies are actually being reimbursed financially by the government for their retail losses, or at least a portion of them. The “don’t care” attitude currently on display could be a combination of pleasing Investors, BlackRock, etc., but also the overall financial losses are not exactly what they appear to be due to under the table reimbursements.

  • Just saw a video from Economic Ninja, suggesting that perhaps a large super-corporation was buying huge blocks of these companies, and essentially forcing them to go woke.

    Seems eminently plausibl.

  • Wow. If anyone is a bunch of snowflakes, it’s the dried up Karens and Kevins clutching their figurative pearls that someone who is different from them, even trans (gasp!) is featured in advertisements! Oh, the humanity! Where will it end? AND THEY MIGHT CALL ME A NAME!!! WAHHHHH! That hurts my widdle feewings!

    Look, forever and ever in this country the faces and bodies we saw in ads were white, and so white became the “default,” I guess. People like the transphobic racist troglodytes who object to this got used to always being on the upper rung, the face they would always see when they saw commercials for cereal, toothpaste, soda…

    Well guess what? This country is getting blacker and browner, less Christian, more feminist and tolerant, even celebratory, of LGBTQ people. I think it’s great. These are actual human beings in our country, and they want to and deserve to see advertising, judges, teachers, mayors, journalists, singers, etc. who look like them.

    So yeah, there are commercials for Cheerios that have a black man and white woman and their mixed kids enjoying breakfast together. Why does that offend you? How does it hurt or diminish you? If you say you’re not racist, why the outrage? Same for the trans trend. If you don’t like seeing a trans person on a candy wrapper, don’t buy it. Simple.

    And I hate to break it to you: Nike, Disney, Coors, Tampax, etc. aren’t going anywhere. There are MORE customers entering the years of consumption who agree with this direction, and more in the pipeline to come, than there are those who have a hissy fit, as they’re usually older, and are fading demographically as a force. These companies aren’t stupid, and they won’t lose money in the end.

    So, believe whatever you want. But admit what you are, then. And stop trying to force private companies to tow your line, or impose your tiny little world view on those of us who have evolved. After all, I thought you folks believed in the free market? Buy their products or not. But stop acting like it’s the end of civilization as we know it.

  • The good news is corporations are showing their true colors.
    And their consumers are showing theirs with their wallets.
    So now we know.

    Corporations are showing their disregard for women, women’s rights and the whole women’s movement.
    That Mulvaney guy is without a doubt an insult to women, women’s rights and the whole women’s movement. He makes a mockery of women for being women. I can see why women are pissed. Rightfully so.

    The culture war. Thing is, one side demands that everyone should overtly support whatever. They should fly the whatever flag. The whatever pin. The whatever bumpersticker.
    And if you do not? Then you are a racist. A white supremacist. A Nazi.
    Hey, man. If I have to choose a side, I choose the one of common sense, logic and reasoning.

  • Having worked in PR for more than a decade this is mislabeling of your customer in the worst sense of the word.

    The Idiocracy brands are selling short their faithful customers as mindless forgetful deplorables that will return to the fold in time so that targeting the mentally insane woke demographic will be a win win in the end, once the transinsane is on board.

    What they didnt realize is the toxic impact of the mental disease in the mind of the general populace at large and the pure magnitudes of order larger that demographic is in comparison. Brands believe they can dictate to the public whatever they want them to do.

    What they dont realize is woke is a genuine threat to a majority of the rest of this country. Is seen as such clearly.

    While this has been force fed down the throat of the uninterested in woke it has also been targeting the fabric of western civilization and many people realize if nowhere else but in their gut that this is toxic and destructive at its core and have decided to dig in their heels. I personally will enjoy the bankrupting of corporate worlds that have become too arrogant to care about their customer.

  • I have said they comply because of TWO things and TWO things only. They are either being THREATENED or BRIBED!

    I cannot explain it in any other way because this whole thing does not make any sense at all to do.

    So that bring us to another caveat. You are dealing with either COWARDS or GREEDY people in the corporate world.

    All of the above is NOT good and terrible things will come out of it.

  • The tide may be slowly turning. Many of these issues, like the trans-agenda, are riling up left/right, straight/gay, faithful/agnostic. Ppl are just plain fed up. We just need to get ppl regardless of ‘labels’ to stand up, speak out, vote with their purses. We can’t fight Black Rock Vanguard etc. But we can fight the corporations by supporting local. Find a farmer for your food needs. Try to find a mom and pop grocer, hardware, feed type stores.

        • I know! After I was chastised, I waited up all night and there were no further responses. I guess I should go make some more coffee to try and keep my eyes open for another 24 hours in case Lorraine replies to all the people who commented to her.

          Question for the group: How many hours am I allowed to sleep if it means I can’t clear comments? ?

    • Wow.
      The Karen demands to see the manager if her comment does not get posted in 3 seconds.

  • What are your thoughts on all of this? “Woke” ideology is a cult. Its philosophy is “non-compliance equals non-existence.” Wokeism needs to be dumped into the trash bin of history like Communism. Boycott “Woke” businesses into submission.

  • Tim Poole made an interesting observation about the self- limiting influence of Blackrock, etc. in its funding of social engineering through advertising, he called the Bud Light Effect.

    Investors of AB InBev have recently lost billions in depressed stock pricing due to the woke ads and are now hyper sensitized to similar campaigns at Target, Disney, Miller, Nike etc. A controversial and potentially negative ad by a company acts as a “sell” flag for these investors, which causes a cascading drop in stock price as others get wind of the trend and move their own money to less divisive businesses. Blackrock also loses money and its influence diminishes in the face of a stock crash. Executives fire the woke employees responsible, preferring the old corporate goal of making money. It’s Adam Smith’s invisible hand at work, a win-win for society.

  • I never was much of a Target shopper, but back when they said they would allow men in the women’s restrooms I said no more. Still don’t shop there.
    As to the rest, I try to shop local whenever possible. Keep the community going.
    Also I don’t use Amazon, never have.

  • “The power of the boycott may not be what it once was. Cancel culture seems only truly to ruin a business if the liberals do it.” This is because with the non woke crowd you only have to worry about a boycott that lasts a few weeks at most. After that the majority of your customers are buying again and patting themselves on the back and saying something like “we sure showed them” while the far left boycotts for life.

  • You also have activist groups who will buy into the company gaining at least 10% of the shares/stock. This doesn’t give them a seat at the table but it DOES give them a VOICE. They give the company their wishes and then blackmail them into doing the woke sh..stuff. If they don’t they will dump all that stock which sends their value into the toilet.

  • The LGBT lobby is not some put-upon minority group. It’s a powerful, politically connected movement that seeks to force its insane theology on the rest of the world, and it should be treated as such.
    The LGBTQ movement does everything possible to bludgeon every institution into celebrating Pride Nights, Days, Weeks and Months. The reason is the totalitarian nature of all left-wing movements. Therefore, it is not enough for people to tolerate or even show respect to LGBTQ individuals. We must all celebrate lesbianism, male homosexuality, the transgendered and queers. No left-wing movement is a movement for tolerance. They are movements that demand celebration.
    Tolerance is good, but tolerance only works if it goes both ways. And that’s not happening anymore. People feel betrayed. They really expected tolerance to go both ways. And they are getting tired of it.

  • I used to work for Target. So glad to quit. Bullying atmosphere, and mgmt doesn’t care. Because they used to “support teachers” Target was given free REIGN to do anything, while people bashed Walmart. Nobody listened to me tell them their sweet darling Target was anything but an innocent sweet luscious …place to shop. Like Disney, it’s been rotting for decades. Stop acting shocked. These things didn’t happen overnight. The dominant culture values do not include protecting children in any sense of the word.

  • Whether they go broke or not is irrelevant. Stop shopping their brands and that’s enough to back up their entire supply chains. They can’t finance it all. The goods will end up not getting produced and that’ll cause problems at the factories. A chain reaction leading to massive unemployment and domestic problems.

    Yes, boycott ALL OF THEM. Not just a couple here and there. If it comes down to it, learn to make your own clothes. It was common practice as of a few decades ago.

    Learn to sew!

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